Insta-Famous Brand Cult Gaia Makes the Move to the Runway

It was the ‘it’ bag of Instagram, Cult Gaia’s Ark bamboo clutch took over all our feeds with celebrities and fashion bloggers alike posing up a storm with the must-have half moon bag.

Jessica Alba with Cult Gaia Ark clutch. Image: Getty Images

Rosie Huntington-Whiteley at Ugg event with Cult Gaia bag. Image: Getty Images

Founded in 2014 by Jasmin Larian with a $7000 investment from her father (the creator of Bratz dolls, Isaac Larian) Cult Gaia has quickly gained a massive following and devoted fans. Their Instagram page (@cultgaia) currently has over 332k followers, and growing.

Cult Gaia designer Jasmin Larian. Image: Getty Images

Following the success of the brand’s uniquely structured bags, Cult Gaia has since expanded their line to include jewellery, clothes and shoes.

Cult Gaia celebrated its’ first runway show recently on the tennis court of the family’s Frank Gehry-designed home. Using sculptor Angela Neman’s work as set pieces (who is also Jasmin’s mother), the Resort 2019 collection features summer-ready sundresses, feminine 2-pieces and elegant flowing gowns using eye-catching motifs and fabrics. The brand collaborated with Brazilian artist Lane Marinho to create an exclusive print which was used for various garments in the line. 

Image: Getty Images

Image: Getty Images

Cult Gaia and artist Lane Marinho worked together to make this beautiful floral design. Image: Getty Images

Our favorites from the collection include this fringed, sarong style Natalia gown ($948)

Natalia Gown – Sage. Image:CultGaia.com

This ombre tassel bag, Angelou (2 sizes available $318/$338)

Angelou Bag – Terracotta Ombre. Image:CultGaia.com

This off-the-shoulder, sheer sleeved Cosette gown ($1,198)

Cosette Gown – Lavender. Image: @cultgaia

Acrylic Luna Crossbody – Sage Multi. Image:@cultgaia

Sophia Top – Off White and Della Skirt – Terracotta. Image:CultGaia.com

Jila Heel – Clear. Image:CultGaia.com

Adah Top and Lyndi Pant – Sand Multi. Image:@cultgaia

Jeri Jumpsuit – Sage Image:CultGaia.com

Turband – Ruby Multi. Image:@cultgaia

Sloane Earring – Sage. Image:@cultgaia

Let’s not forget the men, Cult Guy has also been born. Combining style and comfort for the sun-loving, fashion forward man.

Luca Button Down and Luca Short – Terracotta. Image:CultGaia.com

Jason Button Down and Jason Short. Image:CultGaia.com

Shop the collection now at CultGaia.com
What do you think of the latest collection? Which Cult Gaia bag will be the next ‘it’ accessory?